Never Summer Snowboards
The story of Never Summer Snowboards dates back to 1983 in Denver, Colorado when brothers Tim and Tracey Canaday embarked on a mission to create superior snowboards. Fuelled by their passion for the sport, they set out to design and build boards that would push the boundaries of performance and durability. Inspired by the majestic Never Summer Mountains nearby, the brand name was born, symbolizing their dedication to crafting boards capable of conquering any mountain.
From the early days, innovation was at the heart of Never Summer's approach. In the 1990s, the brand introduced the world to its groundbreaking Rocker Camber Profile. This innovative design featured a rocker section between the feet, enhancing floatation in powder while maintaining stability and edge control. The Rocker Camber Profile revolutionized snowboarding, and Never Summer quickly became known for their cutting-edge technology and progressive designs.
A key aspect of Never Summer's success lies in their unwavering commitment to handcrafting each board. While many brands turned to mass production, Never Summer remained dedicated to meticulous craftsmanship. Every board is handmade in their Denver factory, allowing for close attention to detail and a level of quality control that sets them apart. This commitment to excellence has earned them the loyalty and trust of snowboarders worldwide.
As Never Summer's reputation grew, so did its product lineup. They expanded beyond traditional snowboards and began producing innovative splitboards for backcountry enthusiasts. Splitboards are designed to split in half, allowing riders to ascend uphill like cross-country skiers and then reconfigure the board for a thrilling downhill ride. Never Summer's splitboards quickly gained popularity among adventurers seeking to explore untouched terrain.
The history of Never Summer Snowboards is one of passion, innovation, and a relentless pursuit of excellence. From their humble beginnings in the 1980s to their current status as industry leaders, Never Summer has left an indelible mark on snowboarding. Their dedication to handcrafted excellence, pioneering technology, and a commitment to pushing boundaries has earned them the trust and loyalty of snowboarders worldwide. As we look to the future, we can expect Never Summer Snowboards to continue shaping the industry, setting new standards, and inspiring riders to unleash their full potential on the mountains.